Are you satisfied with the way your car wash is growing? Often, new business owners jump into ownership without realizing what it really takes to create success.
As a business owner, know the pitfalls that might be stunting your growth and steer clear of them. The future of your car wash growth is in your hands.
Lack of long term thinking
If you fail to plan, you plan to fail. Plan what you’d like to accomplish in the year ahead. How will you attract new customers? Think about what it will take to make the lives of your customers easier and remove the obstacles that will get them in your door.
When people come to your car wash, they want to be greeted by a friendly face that gets the job done. When your employees fail to make the mark, it’s costing you dollars, and costing you future business.
Many people choose a business because of the customer service. If they have a negative experience, especially if it’s unresolved, they’ll spread the word to friends, family, and coworkers. Soon, plenty of people will be avoiding your car wash because of its bad reputation.
Lack of Marketing
Just because you build it doesn’t mean they’ll come. Customers have to know you exist first! There’s a simple remedy for this problem: marketing.
When business owners hear the word “marketing,” they see dollar signs. Failing to market is going to cost you. It’s a way you reach customers to let them know you’re there for them by offering incentives, promotions, and more.
If you’re employees aren’t selling your car wash’s services, you might be experiencing a stunt in growth. Upselling is a way to make more money from additional products and services. If you’re not doing it, you’re missing out.
Knowledge is Power
All businesses have a pool of resources they can draw on to gain a better understanding of their industry. Professional training helps develop knowledge and skills in areas like managing staff, anticipating customer needs and cultivating business skills. The NCS College of Clean offers hands on training and a unique classroom experience to get you one step closer.
Make sure your carwash maximizes its potential.
Get the most from your car wash equipment with Ryko. We offer quality, state-of-the-art equipment and parts. Let us help you maximize your car wash growth and get the most from your car wash equipment. Contact us today.