Get into the holiday spirit at your car wash with a few fun, simple tips.
Give out calendars
Lots of businesses hand out calendars around the holiday season. It’s relatively simple to design one yourself or hire a local printing company to design one for you.
Include photos of classic or sporty cars and be sure to include car maintenance tips. Throw in a monthly coupon for added value. It’s a great way to generate business.
Cheer up a charity
Choose a local charity, and offer a discount to anyone that makes a donation. For example, help a food bank by soliciting canned goods and non-perishable items. Help a shelter by asking people to donate hats and mittens, and offer a discount coupon for a car wash.
Offer hot chocolate and cookies
Set up a self-serve station in your waiting area and provide complementary hot chocolate and cookies. If you operate a drive through location, have your staff hand out treats to whoever wants them. Candy canes are great at the register too!
Make stocking stuffers front and centre
A well-placed display of gift cards, air fresheners, polishing cloths and more are great grab-and-go additions to holiday gifts or stocking stuffers.
Invite the big man himself!
While a family is getting a car wash, why not make Santa part of the deal? Children love a visit with Santa anywhere and everywhere.
Host a coloring contest. The prize doesn’t need to be grand. Hand out a small treat, like a chocolate Santa or a candy cane to everyone that participates.
There you have it. Some great ways to evoke the holiday spirit. Choose what works for you and your budget and the time it takes to organize.
Want to talk about ways to help your car wash business? Feel free to contact us any time.