Marketing Your Brand for Success in 2019


A new year is a great time to evaluate and change up your marketing plan. Jump into 2019 by adding new initiatives that will help promote your car wash and foster growth.

Consider adding an unlimited wash plan

An unlimited wash plan is beneficial to both you and your customer. Not only will help bring in a more predictable revenue stream during high and low seasons, it also helps build and retain a loyal customer base.

Create an online presence

Customers often check online for information on local businesses. Creating an online presence is a critical part of today’s marketing strategy, no matter what the size of the company. It allows customers to find you and get to know you. If you’ve built a new car wash, Google is a great way to see and be seen. Remember, your website is often the first impression of your business, so make it a good one. Create a site that’s easy to navigate, and include contact information and map so you can be found.

Strike up a conversation with social media

In addition to a website, develop a social media presence to maintain quick, easy updates on a regular basis, from new offerings to the latest promotions. It’s also a great way to share tips or launch a contest. Announcing new products and services will let your customers know you are constantly improving. In an era where customers like their information quick and dirty, social media also sends the message that you’re current and relevant.

Offer Incentives

Give them a reason to return. Shopping around for a trusted service takes time and effort, so once a customer finds a business they like, it’s easy to come back.

If you offer incentives, make sure you’re able to deliver what you promise. If you run out of a promotional product, offer something of equal value. Consider relating your incentive to your business. A free cooler bag is nice, but it won’t build loyalty. Something like a free vacuum or car detailing will allow the customer to experience your service and reinforce their commitment to you.

Get With the Program  

These days, anyone and everyone are on their phones. Communicate in a way that resonates with your customers. Mobile marketing is a direct way to share information. It allows you to customize and tailor messages. Want to offer 25% off today? Push notifications to your customer base gives them real-time information that they can see and act on now.

Ready to take your marketing to the next level? Our team can help put you in the right direction. Call us today.