You’ve built a new car wash, now it’s time to drive traffic to your site. A successful marketing plan can leverage your offerings, attract customers and keep them coming back.
Today’s operators have many tools at their disposal to help promote a car wash, from social media to billboards to smartphone apps. Here’s a few simple ideas to help grow your business from the ground up.
An Awesome Opening
A grand opening event can help set the tone of your new business and build exposure. On the day of the grand opening event, host a barbeque or open up the property to guests in some other way, like hosting an ice cream truck. Create fun incentives, like a raffle where the grand prize is a book of free car washes, or even free car washes for a year!
Build Your Brand
A well-defined brand creates recognition and trust with current and perspective customers. To help built authenticity, consistency with signs, marketing materials and more helps to create a strong, uniform message.
A website helps customers find you. A Google search is often the first place perspective customers go to find out where a company is located and what they offer.
Add yourself to every online directory you can find. It’s easy to set up a profile on platforms like Google + and it will allow perspective customers to find you, read reviews and maybe even add one of their own.
Everyone is on social media these days. It’s a great way to get your message out instantly, whether you’re offering a promotion or touting a new and improved service. It’s a great way to engage with customers, and the more you use your social media platforms like Instagram and Twitter, the more authenticity you’ll build.
Once you have a plan in place to tackle your marketing goals, you’re on your way. Remember to revisit the plan often to see what works and what you might want to tweak. Connect with us to find out how we can help take your marketing plan to the next level.